Hey, I'm Tasha Felder
Talent Manager, Art Curator, Creative Strategist, Entertainment Executive & Brand Builder
For over a decade, I have led creative projects across music, visual art, live events, digital commerce, artist development, and audience growth.
From managing Platinum-level talent to building immersive event experiences and scalable digital brands, my work discreetly connects creativity with real business results.
Schedule a Call
15 min
Available OnlineRead MoreBuild a brand that connects, grows, and converts with expert creative direction.
1 hr
300 US dollars
30 min
300 US dollars
Available OnlineRead MoreBrainstorm, strategize, and scale your creative business with professional insight.
1 hr
500 US dollars
1 hr
1,500 US dollars
1 hr 30 min
5,000 US dollars
A Bit About Me
I’m a Houston-based creative entrepreneur, entertainment executive, and brand strategist with experience spanning artist management, music business operations, event production, digital marketing, touring, e-commerce, and experiential branding.
Over the years, I’ve had the opportunity to lead business and operational strategy surrounding Multi-Charting and Platinum artist BeatKing and several others, helping oversee major partnerships, artist collaborations, catalog management, digital growth, merchandising, and brand expansion across entertainment platforms.
Beyond entertainment, I’m also the founder of Primary Paint Party, an immersive art experience company built around transforming traditional paint parties into fully themed creative experiences. Through large-scale public events, private experiences, workshops, and exhibitions, we’ve served thousands of guests while creating memorable, community-centered experiences through art and culture.
My background combines creative leadership with operational execution, allowing me to bridge the gap between vision, audience engagement, business strategy, and monetization.
Work Experience
October 2008 - Current
May 2017 - December 2022
Talent & Label Manager - BeatKing | BeatKing Made This Productions, BeatKing Made This Publishing
Major Label Contract Negotiation & Artist Business Development
I led deal execution from opportunity sourcing through negotiation, onboarding, and revenue strategy. Negotiated and executed 1,000+ commercial deals, including live bookings, major label distribution agreements, and major publishing partnerships across domestic and international markets.
Digital Asset Management
I identified and evaluated emerging artists, producers, and catalog opportunities by analyzing cultural trends, audience behavior, and commercial potential. I strategically managed digital distribution, music publishing rights, PRO registrations, royalty collection, and copyright protection for an extensive 400+ song catalog.
Channel Growth & Monetization
I leveraged YouTube Analytics, Spotify data, and social media insights to guide release strategies, audience growth initiatives, and monetization decisions. By interpreting fan behavior and platform performance metrics, I identified high-growth opportunities and optimized content strategies across multiple platforms.
Integrated Marketing Campaigns
I executed multi-platform social media campaigns, ecommerce merchandise operations, and fan engagement initiatives designed to increase brand visibility, strengthen audience connection, and drive direct-to-consumer sales conversions.
Strategic Partnership Management
I led remote collaboration efforts with major record labels, event promoters, and industry vendors, contributing to multiple RIAA Gold & Platinum certifications and significant industry recognition.
Art Gallery Curator & Events Manager - Primary Paint Party - Prime Art Gallery
Art Sales & Client Development
I built and maintained strong relationships with collectors, clients, and artists to generate consistent sales opportunities and long-term business growth. I also led sales strategies designed to convert event attendees and private clients into high-value art collectors and repeat customers.
Exhibition Curation & Event Production
I curated and produced visual art exhibitions and large-scale experiential events, driving audience engagement, cultural relevance, and brand visibility across diverse audiences.
Artist Sourcing & Portfolio Development
I identified, evaluated, and onboarded emerging and established artists, facilitating the sale of high-value artwork while expanding and strengthening the gallery’s portfolio.
Gallery Operations Management
I oversaw day-to-day gallery operations, including event production, artist coordination, inventory management, and customer experience, ensuring efficient execution and high-quality presentation.
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